Notes
What we learn on projects, written down while it is fresh. One note every two weeks, four minutes each.
Latest · Design · 4 minYour homepage has one jobMost homepages try to say everything and end up saying nothing. Pick the one thing a visitor should do and cut the rest.Read the note- 8 Sep 2026Research · 5 minFive interviews beat fifty opinionsBefore we draw anything, we watch five customers use the current site. It costs a week and saves the project.
- 25 Aug 2026Studio · 3 minWhat a fixed price actually fixesHourly billing rewards slow work. A fixed price makes both sides decide what the project is before it starts.
- 11 Aug 2026Design · 4 minDesign the phone first, mean itSeven in ten visitors arrive on a phone. Most sites are still drawn at desktop width and squeezed.
- 28 Jul 2026Process · 3 minLaunch day is day oneA site is a guess until real visitors use it. The first thirty days after launch are where the result comes from.
- 14 Jul 2026Copy · 4 minWrite like your customer talksThe best line on your site is probably something a customer already said to you. Go and find it.
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